Whish
Natural skincare that enables intelligent choices
Whish Beauty is dedicated to natural ingredients that enable you to make intelligent choices in your everyday skincare routine. To build massive brand awareness and affinity in a crowded beauty industry, Mari + Gold developed a 3-tier influencer program.
Overview
Whish Beauty is dedicated to natural ingredients that enable you to make intelligent choices in your everyday skincare routine. In a crowded beauty industry, building massive brand awareness and affinity is no easy feat. That’s why Mari + Gold developed a three-tier influencer program that drove pre-qualified traffic to the website and ultimately led to bottom-line revenue.
By partnering with diverse influencers on Instagram and TikTok, our team delivered compelling content that resonated with Whish Beauty’s target audience. The influencer program not only produced high impressions and engagements, but also provided eye-catching and unique content that was able to be repurposed throughout other marketing channels.
Additionally, Mari + Gold spearheaded a creator licensing campaign with long-term partners that enhanced influencer audiences and reached additional customers through relatable ads. By building strategic partnerships and creating buzzworthy content, Mari + Gold helped Whish Beauty stand out in a crowded market and further establish itself as a go-to choice for natural skincare.
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