Camp Way

Overview

BRAND & VISUAL IDENTITY
Mari + Gold partnered with CampWay to develop a comprehensive brand and visual identity that captures the spirit of adventure, connection, and growth. Through in-depth collaboration, we created a distinct brand personality and messaging that highlights CampWay as more than just a destination—
it's a way of life.

Our team crafted a cohesive visual identity, including logos, typography, color palettes, and supporting brand elements, to evoke a sense of warmth, authenticity, and playfulness. The result was a brand identity that not only resonates with their audience but also positions CampWay as the ultimate outdoor retreat for families, schools, and groups seeking transformative experiences in nature.

DESIGN
Mari + Gold partnered with CampWay to bring their new visual & brand identity to life through thoughtfully crafted collateral materials. From business cards and letterheads to branded magnets and more, we ensured every touchpoint reflects CampWay's warm,
authentic, and adventurous personality.

Each design was carefully developed to
maintain consistency across all materials, using the established color palette, typography, and graphic elements to create
a cohesive and memorable brand experience. These branded assets not only enhance professionalism but also help strengthen recognition and connection with CampWay’s audience, leaving a lasting impression that inspires curiosity and engagement.

SOCIAL MEDIA
Mari + Gold played a key role in amplifying CampWay's brand presence and driving audience growth across key platforms. Through a strategic content plan aligned with CampWay's values, we delivered engaging visuals, inspiring messaging,
and community-focused campaigns.

By showcasing transformative outdoor experiences and upcoming programs,
we built excitement, strengthened brand loyalty, increased total impressions by 1,670%*, and increased net audience growth by 253%*, positioning CampWay
as the go-to destination for nature-driven retreats and unforgettable experiences.

*Sep-Dec 2024 vs. the previous period

PAID MEDIA
Mari + Gold helped CampWay drive results through targeted paid media campaigns on Meta. By leveraging CampWay's values, we created compelling ads and employed strategic audience targeting to maximize reach and web traffic.

Our campaigns highlighted key offerings, from transformative outdoor experiences to upcoming programs, effectively driving traffic and increasing awareness. Through data-driven optimization and thoughtful execution, we increased paid impressions by 1,921% and increased link clicks by 1,277%*.

Other
Case Studies

Have a Project? Let's Connect!

With every partnership, we will deliver a tailored experience from our team of experts with extensive industry experience and a track record for award-winning creative and marketing.