Coda Wines
You’re going to love this bub’
Coda delivers award-winning, no sugar added wines direct to your door and they launched with an amazing Italian Prosecco.
Overview
To raise awareness and create buzz for Coda Wines’ launch, Mari + Gold conducted a three-month influencer gifting campaign – providing Coda Wines in exchange for social media coverage highlighting Coda as the go-to bubbly for any occasion.
Through targeted outreach and communication, Mari + Gold facilitated coverage from lifestyle, beauty and fashion influencers with nano to mid-level followings and highly engaged audiences. Social media content highlighted Coda Wines’ unique attributes and delicious flavor in an authentic and relatable way – resulting in 85 pieces of organic content, more than 89,000 impressions and 7,000 engagements – with no formal agreement or payment.
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