ECR 4KIDS

SOCIAL MEDIA
Mari + Gold expertly crafts social media content throughout the year with strategic content mapping and quarterly content shoots. These shoots highlight priority products to support ECR4Kids’ overarching business objectives while also aligning with relevant holidays. Alongside scroll-stopping content, we created engaging giveaway series that generate a steady flow of compelling content that resonates with audiences across social channels.

An example of a giveaway series campaign is the Teacher Appreciation Week Series. It has not only driven audience growth, but has also deepened community ties. These targeted campaigns allow ECR4Kids to celebrate key moments, enhancing their relevance in the marketplace.

SUCCESSES

Teacher Appreciation Week Series

The 2024 campaign led to the following week-over-week performance:
Impressions: 53k (+403%)
Audience: 677 net new followers (+65%)

Content Shoots

In 2024, Mari + Gold's social media content shoot efforts:

• Led to the creation of 50+ videos, making up 30% of the context mix
• Helped maintain a continuously refreshed asset library

INFLUENCER MANAGEMENT
Mari + Gold manages a robust influencer program for ECR4Kids – coordinating collaborations with creators who authentically integrate ECR4Kids products into social media content that relevant to the brand’s target audience of teachers and parents.

The team works with influencers on a paid and exchange basis, and further increases reach through whitelisting. The 2023 campaign received Gold (first prize) in the 2024 AMA Sandie Awards.