#BayfrontMemories

Overview

Hilton San Diego Bayfront is nestled in the heart of San Diego, less than a 10 minute walk to the area’s most popular attractions. Mari + Gold has worked with the hotel for over a year to effectively showcase the property and its offerings as well as build an online presence and community through social media.

Mari + Gold has implemented public relations and influencer tactics for Hilton San Diego Bayfront in order to build brand awareness and affinity, highlight new offerings, drive foot traffic and position the hotel as a must-stay destination for San Diegans and visitors alike on the San Diego Bay.

-Increased engagement on all social channels and elevated social media presence

-Created unique assets to showcase on-site events

-Developed social and PR campaigns to increase awareness of current and future activations

-Secured valuable press highlighting the hotel and its offerings

-Spearheaded influencer visits to increase brand awareness, resulting in high-quality, reusable content

-Garnered more than 141 million potential PR impressions and an estimated 637,000+ Influencer impressions

-Announced the opening of Hudson + Nash, Hilton Bayfront’s newest dining destination, resulting in press coverage in Modern Luxury, San Diego Union-Tribune, PACIFIC, FOX5 and more

-Coordinated Hudson & Nash influencer to showcase the recently-opened waterfront craft kitchen and cocktail space

-Led local media and influencer efforts around Hilton Bayfront being chosen as one of three locations nationally to host the Hallmark Channel Holiday Suites

-Spearheaded an influencer campaign in partnership with the San Diego Padres, highlighting the proximity of Hilton Bayfront to Petco Park and the unique experiences the hotel has to offer as a staycation destination

-Executed a media and influencer trip for 9 regional + national journalists and influencers, allowing them to experience all facets of the hotel, resulting in: Coverage in Forbes and TODAY.com, Pending coverage in Travel + Leisure, USA Today, 496K influencer impressions, 1.6M total influencer reach, and 26 pieces of influencer content

What We Did
  • Organic Social Media
  • PR + Influencer

“Our team loves working with Mari + Gold! Whether it is strategizing months in advance or needing to change course last minute, the Mari + Gold team effortlessly adapts to the needs of our hotel. The Mari + Gold team is always creative, easy to work with, and responsive. More importantly, their management of our social media has improved our guests' experience, and we know we can always trust them to be an excellent extension of our service.”

Marketing Manager

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