Hilton San Diego Bayfront

Hilton San Diego Bayfront is nestled in the heart of San Diego, less than a 10 minute walk to the area’s most popular attractions. Throughout their partnership over the last few years, Mari + Gold has positioned the Hilton Bayfront as a premiere hotel for staycations and supported the opening of its new waterfront kitchen, Hudson & Nash, wedding/events venue, and more.

Overview

Mari + Gold has implemented public relations, influencer, and social media strategies for Hilton San Diego Bayfront to build brand awareness and affinity, highlight new offerings, drive foot traffic, and position the hotel as a must-stay destination for San Diegans and visitors alike on the San Diego Bay.

  • Increased engagement on all social channels and elevated social media presence
  • Created unique assets to showcase on-site events
  • Developed social and PR campaigns to build an online presence and increase awareness of current and future activations.
  • Secured valuable press highlighting the hotel and its offerings
  • Spearheaded influencer visits to increase brand awareness, resulting in high-quality, reusable content
  • Garnered more than 141 million potential PR impressions and an estimated 637,000+ Influencer impressions
  • Announced the opening of Hudson + Nash, Hilton Bayfront’s newest dining destination, resulting in press coverage in Modern Luxury, San Diego Union-Tribune, PACIFIC, FOX5 and more
  • Coordinated Hudson & Nash influencer to showcase the recently-opened waterfront craft kitchen and cocktail space
  • Led local media and influencer efforts around Hilton Bayfront being chosen as one of three locations nationally to host the Hallmark Channel Holiday Suites
  • Spearheaded an influencer campaign in partnership with the San Diego Padres, highlighting the proximity of Hilton Bayfront to Petco Park and the unique experiences the hotel has to offer as a staycation destination
  • Executed a media and influencer trip for 9 regional + national journalists and influencers, allowing them to experience all facets of the hotel, resulting in: Coverage in Forbes and TODAY.com, Pending coverage in Travel + Leisure, USA Today, 496K influencer impressions, 1.6M total influencer reach, and 26 pieces of influencer content
  • Through a robust influencer and media hosting program highlighting the Hilton Bayfront as a great hotel option for Padres fans, and Hudson & Nash as San Diego’s newest waterfront eatery, Mari + Gold facilitated influencer experiences resulting in reaching for an estimated audience of more than 2.5 million.
  • PR efforts highlighting the Hilton Bayfront and Hudson & Nash amassed more than 143 million editorial impressions through local and national press coverage with outlets such as TODAY.com, Forbes, San Diego Magazine, Modern Luxury San Diego, the San Diego Union-Tribune and more.
  • Throughout Spring 2022, Mari + Gold leveraged seasonal offerings and celebratory specials at Hudson & Nash – securing coverage in the San Diego Union-Tribune highlighting the Mother’s Day Brunch menu.
  • Mari + Gold co-hosted giveaways with Hilton Bayfront and San Diego Magazine which resulted in significant audience growth. Key giveaways centered around baseball season, positioning H&N as the perfect pre-game dining destination.
  • Curated robust, engaging content calendars that showcased Hudson + Nash’s appealing ambiance and mouth-watering menu items

Services

Our team loves working with Mari + Gold! Whether it is strategizing months in advance or needing to change course last minute, the Mari + Gold team effortlessly adapts to the needs of our hotel. The Mari + Gold team is always creative, easy to work with, and responsive. Their management of our social media has improved our guests' experience -- and PR and Influencer efforts have garnered amazing results and increased our brand recognition. We know we can always trust Mari + Gold to be an excellent extension of our service.

Tesara Callos, Senior Marketing Manager, Hilton San Diego Bayfront

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