Header Jazzercise

The Original Dance Party Workout

Overview

Mari + Gold has spearheaded media relations and influencer management for the iconic dance fitness brand, Jazzercise, for more than five years. We’ve made it our mission to share the engaging and historic story of the original dance party workout with new and fresh energy, demonstrating how the brand continues to evolve and transform bodies and lives with effective and fun dance cardio routines.

In 2019, the team executed a media relations campaign celebrating the brand’s 50th anniversary and the publication of founder + CEO Judi Sheppard Missett’s book. Throughout this campaign, Mari + Gold positioned Jazzercise as a cultural icon and modern-day fitness revolution, and secured historic coverage in The Atlantic, The New Yorker, Glamour, Allure, Inc., Entrepreneur, CBS Sunday Morning and more. Our efforts helped to positively change the perception of Jazzercise, and enabled the brand to grow its audiences across multiple channels.

Since then, Mari + Gold has announced the launch of Jazzercise On Demand, highlighted Jazzercise’s multigenerational reach, shared inspiring transformation stories and more – resulting in coverage on The TODAY Show, Good Housekeeping, POPSUGAR, Business Insider and USA Today – with more than 5 billion overall impressions.

Mari + Gold has also spearheaded influencer management for Jazzercise since 2019 – incorporating brand ambassadors, paid sponsorships and whitelisting to build brand affinity, drive website traffic and more. Through influencer campaigns, the team has been able to position Jazzercise in a new, modern light while securing top-notch content and driving spikes in trials and memberships. Influencer campaigns have resulted in more than 10 million influencer impressions and 27,000 engagements.

Experience the results for yourself online or at a Jazzercise studio!
Visit www.jazzercise.com or jazzerciseondemand.com.

What We Did
  • Public Relations
  • Influencer Management

“The Mari + Gold PR/Influencer team members are master strategists who have all the right connections to make our brand stand out in a crowded marketplace. They’ve been able to answer every ask, have made our PR dreams come true, and have vaulted Jazzercise to a height the brand had not seen in decades. If you’re looking to elevate your market presence, Mari + Gold is the partner you’ve been searching for.”

Allison Siddons Walker, VP of Global Marketing, Jazzercise

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