Jazzercise

For years, Mari + Gold has been Jazzercise’s media relations and influencer management powerhouse, showcasing the iconic brand’s ability to transform lives and bodies with fun and effective dance cardio routines. By sharing the engaging and historic story of the original dance party workout with new and fresh energy, we’ve helped position Jazzercise as a cultural icon and modern day fitness revolution.

In 2019, our team executed a 50th anniversary media relations campaign, which resulted in groundbreaking coverage in top-tier publications such The Atlantic, The New Yorker, Glamour, Allure, Entrepreneur, CBS Sunday Morning and more – demonstrating Jazzercise’s impact on the fitness industry. Our efforts helped the brand engage with new audiences, while positively shifting perceptions.

Our work with Jazzercise didn’t stop there. Mari + Gold has continued to make an impact and our efforts have resulted in billions of media impressions, including coverage on the TODAY SHow, Business Insider, Bloomberg, Good Housekeeping, USA Today and more.

We’ve also led Jazzercise’s influencer management efforts, building brand affinity, driving website traffic and more. Through influencer campaigns, the team has been able to position Jazzercise in a new, modern light while securing top-notch content, garnering millions of impressions and driving spikes in trials and memberships.
Through our ongoing media relations and influencer efforts, we are proud to have helped Jazzercise reach new heights while paying homage to its roots.