OCTOBUDDY

STRATEGY
Mari + Gold helped OCTOBUDDY build a brand identity that’s as innovative and adaptable as its product. By positioning OCTOBUDDY as the original “Swiss army knife of phone accessories,” we helped the brand connect with a dynamic community of trendsetters and multitaskers, establishing it as the go-to sidekick for capturing life’s best moments—hands-free.

This clarity not only differentiated OCTOBUDDY from other phone accessory brands, but it also created an emotional connection with users who seek products that seamlessly fit into their fast-paced, multifaceted lifestyles. It gave the brand a clear voice and purpose, making it more than just an accessory and positioning it as an essential tool for those looking to capture, create, and connect effortlessly.

SOCIAL MEDIA
Mari + Gold’s social strategy for OCTOBUDDY focused on building a dynamic community and strong brand affinity by highlighting it as a must-have tool for productivity, creativity, and self-expression. The approach prioritized genuine engagement, blending educational and entertaining content to connect with three key audiences: creative influencers, everyday multitaskers, and youth trendsetters.

In just three months, Mari + Gold grew OCTOBUDDY’s audience by over 4K, a 30% increase, across Facebook, Instagram, and TikTok. Paid media campaigns garnered over 9.5M impressions and 52K engagements.

PAID MEDIA
Mari + Gold launched a comprehensive paid media strategy across Facebook, Instagram, and TikTok with the goal of driving awareness, web traffic, and Amazon conversions. Through tailored ad creative, we skillfully guided customers through each stage of the buyer’s journey, from discovery to consideration to purchase.

In just five months, our paid media campaigns garnered over 13M impressions, 69K engagements, 63K link clicks, and 75+ purchases – expanding OCTOBUDDY’s visibility to a vast audience.

PR
Through tailored pitches that highlight OCTOBUDDY’s unique blend of function and style, Mari + Gold works to captivate editors seeking innovative products to elevate daily moments—positioning OCTOBUDDY as a must-have phone accessory for daily life.

From holiday gift guides, top gadget roundups, thought leadership with OCTOBUDDY’s founder, new launch mailers and more—the strategic inclusions we’ve garnered highlight OCTOBUDDY’s value as the ultimate versatile, stylish accessory, driving brand visibility and fueling growing consumer demand.

Over the course of four months, Mari + Gold secured 34 press placements with more than 2.6 billion potential media impressions.