OCTOBUDDY

Overview

Mari + Gold helped OCTOBUDDY build a brand identity that’s as innovative and adaptable as its product. By positioning OCTOBUDDY as the original “Swiss army knife of phone accessories,” we helped the brand connect with a dynamic community of trendsetters and multitaskers, establishing it as the go-to sidekick for capturing life’s best moments—hands-free.

This clarity not only differentiated OCTOBUDDY from other phone accessory brands, but it also created an emotional connection with users who seek products that seamlessly fit into their fast-paced, multifaceted lifestyles. It gave the brand a clear voice and purpose, making it more than just an accessory and positioning it as an essential tool for those looking to capture, create, and connect effortlessly.

SOCIAL MEDIA
Mari + Gold’s social strategy for OCTOBUDDY focused on building a dynamic community and strong brand affinity by highlighting it as a must-have tool for productivity, creativity, and self-expression. The approach prioritized genuine engagement, blending educational and entertaining content to connect with three key audiences: creative influencers, everyday multitaskers, and youth trendsetters.
In just three months, Mari + Gold grew OCTOBUDDY’s audience by over 4K, a 30% increase, across Facebook, Instagram, and TikTok. Paid media campaigns garnered over 9.5M impressions and 52K engagements.

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