Overview

Prestigious Del Mar has been a top entertainment destination and racetrack for decades. Part of its success is due its powerful and persuasive public relations program.

The recipe for success has been ensuring that all eyes are on the track when the beloved summer season rolls around. Working with local, regional and national media outlets reinforces the message that Del Mar is a must-see Southern California destination, as well as one of the leading racetracks in horse racing safety. Working with influencers to secure UGC and bolster brand awareness – in addition to celebrities and top national TV programs – also reinforces Del Mar as a preeminent West Coast entertainment venue.

In Summer 2021, our team spearheaded publicity efforts around bringing fans back for the first time since 2019. In the Fall 2021,we also spearheaded all local PR and Influencer efforts for Breeders’ Cup, the global horse racing championships. The 2021 seasons saw combined record-breaking wagering handles, as well as a record-breaking handle for Breeders’ Cup.

Overall, the team has secured hundreds of press placements across a variety of media targets, including Locale Magazine, Modern Luxury, PACIFIC, San Diego Magazine, San Diego Union-Tribune, CA Live, Redbook, Travel & Leisure and more.

And away they go!