San Diego Symphony
Find Your Music.
With a robust social media and PR program that positions the San Diego Symphony as a can’t-miss attraction in Southern California, our team has shifted the narrative around classical music to highlight the Orchestra’s vibrant and diverse repertoire.
Mari + Gold helped breathe new energy into San Diego’s largest arts organization.
With a dynamic, years-long social media and PR program that positioned the San Diego Symphony as a can’t-miss attraction in Southern California, our team shifted the narrative around classical music to highlight the Orchestra’s vibrant and diverse repertoire.
By producing eye-catching and engaging content that includes scroll-stopping Reels, the social team grew the San Diego Symphony’s Instagram account from 8,000 to 25,000 followers. We also launched new social channels for the Symphony’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, and grew the Instagram account – 100 percent organically – from 0 followers to nearly 30,000 followers within the first two years of its launch.
With Mari + Gold’s PR efforts, the San Diego Symphony was able to redefine what it means to be a modern and vibrant orchestra. Through media relations and influencers, we drove brand awareness and attendance by positioning the Orchestra as a must-see destination for both locals and visitors alike.
Our PR team also spearheaded publicity efforts to open the orchestra’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, positioning the public park + venue as California’s newest seaside icon, and securing more than 160 pieces of coverage with a reach just shy of 1 billion in the venue’s first month. Coverage included Vogue, Los Angeles Times, Westways, Travel Awaits, San Diego Union-Tribune and more.
Mari + Gold is not merely a vendor, they are our partner.
Martha Gilmer, CEO, San Diego Symphony
Mari + Gold Marketing has been the key to the re-branding and ticket sales success for the San Diego Symphony. They not only have provided critical insights and direction, but also have delivered an incredibly high level of service and support. Both at strategic and tactical levels, Mari + Gold has been a creative and consistent partner.
JOAN CUMMING, FORMER VICE PRESIDENT, MARKETING AND COMMUNICATIONS, San Diego Symphony
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With every partnership, we will deliver a tailored experience from our team of experts with extensive industry experience and a track record for award-winning creative and marketing.