Find Your Music.

Overview

We helped breathe new energy into San Diego’s largest arts organization.

With a robust social media and PR program that positions the San Diego Symphony as a can’t-miss attraction in Southern California, our team has shifted the narrative around classical music to highlight the Orchestra’s vibrant and diverse repertoire.

By producing eye-catching and engaging content that includes scroll-stopping Reels, the social team grew the San Diego Symphony’s Instagram account from 8,000 to 23,000 followers. Additionally, in 2021 we launched new social channels for the Symphony’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, and grew the Instagram account – 100 percent organically – from 0 followers to over 14,000 followers within the first year-and-a-half of its launch.

The PR team spearheaded publicity efforts to open the orchestra’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, positioning the public park + venue as California’s newest seaside icon and securing more than 160 pieces of coverage with a reach just shy of 1 billion in the venue’s first month. Coverage included Vogue, Los Angeles Times, Westways, Travel Awaits, San Diego Union-Tribune and more.

Experience the results for yourself at a show.

Visit www.sandiegosymphony.com

What We Did
  • Website
  • Ad Campaign Development
  • Collateral / Brochures
  • Photography & Video Production
  • Public Relations
  • Social Media Management
    (Paid & Organic)
  • Search Marketing (SEO & PPC)
  • Media Planning

"Mari + Gold is not merely a vendor, they are our partner."

Martha Gilmer, CEO, San Diego Symphony
Bus
Wrap

Public
Relations

Out of
Home Banner

"Mari + Gold Marketing has been the key to the re-branding and ticket sales success for the San Diego Symphony. They not only have provided critical insights and direction, but also have delivered an incredibly high level of service and support. Both at strategic and tactical levels, Mari + Gold has been a creative and consistent partner."

Joan Cumming, Vice President, Marketing and Communications, San Diego Symphony
Festival
Poster

Event
Invitation

Award-winning design

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