San Diego Symphony
Find Your Music.
With a robust social media and PR program that positions the San Diego Symphony as a can’t-miss attraction in Southern California, our team has shifted the narrative around classical music to highlight the Orchestra’s vibrant and diverse repertoire.
Overview
Mari + Gold helped breathe new energy into San Diego’s largest arts organization.
With a dynamic, years-long social media and PR program that positioned the San Diego Symphony as a can’t-miss attraction in Southern California, our team shifted the narrative around classical music to highlight the Orchestra’s vibrant and diverse repertoire.
By producing eye-catching and engaging content that includes scroll-stopping Reels, the social team grew the San Diego Symphony’s Instagram account from 8,000 to 25,000 followers. We also launched new social channels for the Symphony’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, and grew the Instagram account – 100 percent organically – from 0 followers to nearly 30,000 followers within the first two years of its launch.
With Mari + Gold’s PR efforts, the San Diego Symphony was able to redefine what it means to be a modern and vibrant orchestra. Through media relations and influencers, we drove brand awareness and attendance by positioning the Orchestra as a must-see destination for both locals and visitors alike.
Our PR team also spearheaded publicity efforts to open the orchestra’s first-ever permanent outdoor venue, The Rady Shell at Jacobs Park, positioning the public park + venue as California’s newest seaside icon, and securing more than 160 pieces of coverage with a reach just shy of 1 billion in the venue’s first month. Coverage included Vogue, Los Angeles Times, Westways, Travel Awaits, San Diego Union-Tribune and more.
Services
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With every partnership, we will deliver a tailored experience from our team of experts with extensive industry experience and a track record for award-winning creative and marketing.